The problem: every time we wanted to send a collection of our previous work tailored to the specific industry of a potential new client, we had to gather all of the materials, and re-code a new presentation.
The solution: Creating a WordPress plugin for the admin panel that allows an authorized sender to pick and choose from existing assets from the site and even archived assets that are no longer public facing. A link is generated and emailed to a client whereby a new link will show up in the navigation to allow them to see a curated collection of work samples made personally for them and available right in the presentation layer of our existing website. This feature saves hundreds of hours of redundant coding and asset allocation annually.